Saturday, May 16, 2020

Travel Motivation and Tourist Typologies - 2366 Words

Numerous attempts to understand the complex inner works of human behaviour and motivation have been sought amongst researchers in the tourism field for many years. After all, motivation is ‘the trigger that sets off all events in travel’ (Parrinello, 1993 cited in Sharpley, 1994), thus making it the most indispensable subject in tourism studies. Hence, it is the aim of this paper to critically examine the different theories on travel motivations and tourism behaviour typologies and discuss their usefulness for practitioners involved in marketing and planning tourism. The first part of the discussion will be focused on the existing theories on ‘push factors’ that drive upon individuals the desire to travel, and the latter part, will look at†¦show more content†¦As a response to this, Pearce and Lee (2005) proposed the Travel Career Pattern (TCP), an approach that described the dynamic motivational structure of the tourists changing needs (during and in between holidays). Supported with empirical research, Pearce and Lee propounded that the ‘backbone’ of travel motivation consisted of four central motivations (novelty, escape/relax, relationship and self-development) present in all tourists regardless of their experience. It was argued that these central motivations had no relative change from tourist to tourist, yet it was the less-dominant motivations that modified and brought uniqueness to each individual’s motivation. Even though it is evident that Maslow’s hierarchy of needs and Pearce and Lee’s TCP have many similarities, the latter theory is of greater usefulness for practitioners in the tourism industry as it allows for a simple yet multi-dimensional understanding of motivation instead of a linear progression from one set of needs to the other. For example, if a tour operator wants to find the best way to promote a new packaged holiday for senior Chinese tourists to the UK, it may want to use the TCP in order to detect in which phase of the travel career are senior Chinese tourists and then be able to focus on the needs that motivate that specific phase. In this case, we could say that since China is a relatively new tourist-generating region, its senior citizens would certainly be in the initialShow MoreRelatedTourist Typologies and Travel Motivations3187 Words   |  13 Pagesverb â€Å"to travel† encompasses many connotations as people around the world, from different backgrounds, socio-cultural, linguistic and professional, choose to travel to a particular destination for different reasons, influenced by a variety of extrinsic and intrinsic factors. 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